Wright Communications is New Zealand's only public relations consultancy specialising in corporate responsibility and sustainability storytelling. As trusted advisors for a range of entities and their public relations interests including: multi-national corporations, New Zealand owned businesses, Government organisations and the not-for-profit sector; we empower companies to become better corporate citizens.
Our purpose is to help companies earn enviable reputations by doing the right thing.
We achieve this by combining corporate and marketing communications skills with a specialty in Corporate Responsibility (CR).
Wright Communications seeks to enhance its clients’ reputations, increase positive market awareness, reduce levels of risk and achieve regulatory compliance seamlessly through improved relationships with stakeholders.
Wright Communications has implemented several strategies in order to respond to climate change.
As part of our commitment to reducing climate change, in January 2019 Wright Communications will set the sustainability standard for the public relations industry by achieving carbon neutrality through Enviro-Mark Solutions carboNZero programme for the third time in the 12-year-old company’s existence.
Many of Wright Communications clients are pursuing significant carbon reductions or carbon neutrality, making it imperative to understand the process first hand. Continual participation in the programme is part of an ongoing commitment to reduce the company’s greenhouse gas emissions in respect of the consultancy’s operations. Involvement with the carboNZero programme centred on taking responsibility for our carbon footprint so it can be actively managed going forward.
We are committed to measuring and reporting total Scope 1, 2 and 3 Greenhouse Gas emissions produced by our business activities.
We report this data in our Sustainability Report which can be accessed from the home page of our website. Carbon emissions reporting starts on page six.
Business related travel
Business related travel is a source of our emissions. We have begun to address this issue by implementing several schemes.
We are pleased to set a public emissions reduction target consistent with keeping within 2° of warming and remain committed to being carbon neutral from January 2019 onwards.
Our impact on carbon emissions from our operations is only a small part of our contribution to staying within the 2° target. We partner with many of our clients to communicate their carbon management initiatives too. Through our media relations and sustainability report writing services we help to spread the word about the ways various organisations are reducing their carbon footprint. This allows Wright Communications to punch above its weight in terms of addressing climate change.
In 2018 we moved office which became a catalyst for us to realise our vision for a sustainable office from design and materials selection through to operations. We used Ministry of Architecture and Interiors for the office outfit, who ensured everything was sustainably sourced or environmentally preferable, and in addition to energy efficient LED lights throughout the office we have FSC certified solid timber flooring and wall panelling, carpet tiles with high recycled content and low emission laminates and ceiling tiles, and a few David Trubridge pieces, which highlight the essence of environmentally responsible design. We also have a lot of plants which improve the levels of oxygen in the office. While we are already conscious of purchasing sustainable consumables for the office, in the coming year we will develop a formal sustainable procurement policy.
Enviro-Mark Solutions helped us measure the organisational footprint of our Greenhouse Gas (GHG) emissions for our financial year, to March 31, 2018, so we have a benchmark to set some targets around in the coming year. These figures have not been verified yet so we don’t officially have our carboNZero certification, but we will in early 2019. Incidentally, the consultancy attained carbon neutral certification in 2008 and then again in 2013. Over that time, we have checked in to ensure our carbon intensity is not increasing despite our growth. Unsurprisingly, we are a business with low emissions – only 14 tonnes – and even though we will offset all our direct and indirect emissions considered more than minimal, we are committed to cutting them even further. We’re pleased that this is similar to our 2012 figure of 13 tonnes, which considering the increased size of our organisation from seven FTEs to 11 FTEs is positive for our carbon intensity.
Wright Communications has measured through Scope 1, 2 and 3 covering its direct and indirect emissions.
Eighteen per cent are in Scope 1, 13 per cent in Scope 2 and 69 per cent in Scope 3, which covers mandatory emissions from other indirect sources due to the activities of our organisation.
Our greatest source of emissions for the measured period (40 per cent) were from long haul air travel, but to put this in perspective this was one return flight to the United States. This, along with domestic air travel (15 per cent) and short haul air travel (11 per cent) - which is largely due to clients Toyota in Palmerston North and Meadow Mushrooms in Christchurch, as well as our associate Forward in Sydney - will be reduced by more use of technology, such as telephone and video conferencing, where possible.
Our regular petrol use (18 per cent) covers our three hybrid company vehicles, and also includes 12 months of daily commuting from the North Shore in to Auckland City for the consultancy’s Managing Director. To understand how to reduce this further next year we will be tracking the use of 98 versus 91 octane petrol. In conjunction with this we will be considering how to cut down our already limited use of Corporate Cabs or Uber vehicles.
In 2018 in the office we moved to Method Recycling, the leaders in helping workplaces divert waste from landfill to make a visible difference. It’s easier to separate waste and means we are also now recycling all soft packaging. This occurred after our carboNZero audit so we are expecting even lower waste to landfill in the coming year than the current two per cent.
This should be the same for our electricity (13 per cent), as we have switched to Ecotricity, New Zealand’s only carboNZero certified company, which purchases from wind, hydro and solar generators the same amount of electricity it supplies to customers on an annual basis.
In 2019 EnviroMark will help us put in place an emissions reduction plan to reduce and mitigate our impacts, in addition to offsetting.
The latest news from Wright Communications.
22 Feb 2019 | Vector
18 Feb 2019 | Meridian
Electrifying our vehicle fleet is one way that we can demonstrate our commitment, and also learn – and then share those learnings with the broader business community.
18 Feb 2019 | The Warehouse Group
15 Feb 2019 | The Warehouse Group
15 Feb 2019 | Stuff
13 Feb 2019 | Scoop
13 Feb 2019 | SKYCITY
12 Feb 2019 | Toyota
11 Feb 2019 | Enviro-Mark Solutions
7 Feb 2019 | Stuff
7 Feb 2019 | Vector
25 Jan 2019 | Wright Communications
22 Jan 2019 | Vector
22 Jan 2019 | Maori Television
22 Jan 2019 | Meridian Energy
22 Jan 2019 | Ports of Auckland
18 Jan 2019 | Air New Zealand
10 Jan 2019 | Architecture Now
10 Jan 2019 | ANZ
9 Jan 2019 | Thinkstep
7 Jan 2019 | Stuff
5 Jan 2019 | Stuff
20 Dec 2018 | Auckland Council
19 Dec 2018 | Stuff
19 Dec 2018 | Vector
18 Dec 2018 | Waikato Business News
18 Dec 2018 | Fonterra
17 Dec 2018 | Farmers Weekly
10 Dec 2018 | Sustainable Business Council
7 Dec 2018 | Ecostore
Most plastic is made from non-renewable petrochemicals. The extraction process and conversion into plastic releases carbon into the atmosphere, adding to climate change. So in 2014 we challenged ourselves to find a packaging alternative that goes beyond reducing emissions, and actually takes carbon out of the atmosphere. We found a packaging solution that can help to combat climate change. It’s plastic made from sugarcane.
6 Dec 2018 | Meridian Energy
6 Dec 2018 | Z Energy
4 Dec 2018 | Ports of Auckland
4 Dec 2018 | Meridian Energy; Westpac
3 Dec 2018 | Enviro-Mark Solutions
29 Nov 2018 | KPMG
29 Nov 2018 | Toyota New Zealand
29 Nov 2018 | Countdown
28 Nov 2018 | Enviro-Mark Solutions
28 Nov 2018 | Stuff
27 Nov 2018 | NZ Post
To assist our path finding we have developed a ‘decarbonisation roadmap’ that will help guide actions across the business – not just in operations – but in the way the whole organisation thinks about reducing carbon. From People teams to IT to Procurement, everyone will need to be involved.
26 Nov 2018 | Ngāi Tahu Holdings
23 Nov 2018 | IAG
Reducing energy use in our commercial buildings is an important part of our response to climate change. That’s why we are proud that our Christchurch office currently has the highest NABERSNZ whole building rating in New Zealand.
21 Nov 2018 | Orion
20 Nov 2018 | Auckland Council
20 Nov 2018 | Suncorp New Zealand
19 Nov 2018 | Countdown
19 Nov 2018 | Fonterra
16 Nov 2018 | 4sight Consulting
15 Nov 2018 | Wellington Zoo
13 Nov 2018 | Auckland Council
8 Nov 2018 | thinkstep
7 Nov 2018 | Flick
7 Nov 2018 | SKYCITY Entertainment Group
31 Oct 2018 | Waste Management
30 Oct 2018 | Vector
26 Oct 2018 | TIL Logistics Group
12 Oct 2018 | Vector
10 Oct 2018 | Mondiale
Mondiale Freight Services Ltd, a leading New Zealand based International Freight Forwarding, Warehousing and Logistics Company, is committed to operating in a sustainable manner and is actively working to reduce its carbon footprint.
9 Oct 2018 | Waste Management
4 Oct 2018 | Ecostore
Ecostore has announced that more than 80% of its packaging is made with renewable, sustainable sugar, and thanks to this significant investment, ecostore has helped save 4,485 tonnes of carbon from being released into the atmosphere since the company converted its packaging from petrochemical plastic to biobased ‘sugar’ plastic four years ago. The total savings achieved to date are equivalent to the amount of carbon emitted during 8,500 car journeys from Cape Reinga to Bluff.
27 Sep 2018 |
With new signatories including Auckland Council, Auckland Transport, Panuku Development Auckland and Otago Polytechnic, the Coalition is pleased to welcome the first local council and first educational institution to join the growing ranks of organisations wanting to commit to climate action. Read more
27 Sep 2018 | WSP Opus
21 Sep 2018 | Auckland Council
21 Sep 2018 | Vector
11 Sep 2018 | Z Energy
Read about Z Energy’s approach to sustainability reporting and the lessons they’ve learned along the way.
5 Sep 2018 | 4sight Consulting
4 Sep 2018 | Z Energy
4 Sep 2018 | Toyota New Zealand
22 Aug 2018 | Ravensdown
20 Aug 2018 | Otago Polytechnic
27 Jul 2018 | Auckland Airport
25 Jul 2018 | Climate Leaders Coalition
17 Jul 2018 | TIL Logistics Group
16 Jul 2018 | Kiwi Property
16 Jul 2018 | Synlait
16 Jul 2018 | Stuff
13 Jul 2018 | Kiwirail
12 Jul 2018 | Climate Leaders Coalition
12 Jul 2018 | Climate Leaders Coalition
Supporting the announcement of the Climate Leaders Coalition and the signing of the CEO Climate Change Statement, the following document has been created to provide an overview of the Coalition, the case for a low emissions economy, and the background of Coalition members, business leaders, and their sentiment and action in this space. Read more
12 Jul 2018 | Climate Leaders Coalition
60 businesses making up nearly fifty percent of New Zealand’s emissions have joined forces to tackle the issue of climate change.
It’s a significant move by the New Zealand business community, being praised as “strong” and “unprecedented” by local and global organisations.
On a mission to reduce emissions in New Zealand, the group of 60 CEOs have formed the Climate Leaders Coalition, recognising the role that business can play in bringing about change and signing a joint statement, which commits their companies to action. Read more
12 Jul 2018 | Meridian Energy
Business leaders embrace the opportunity of a low-carbon future, says Meridian. Meridian Energy is proud to be one of 60 businesses that today have signed the CEO Climate Change Statement, the first step taken by the Climate Leaders Coalition to drive positive change. Read more
12 Jul 2018 | Ravensdown
Ravensdown is one of 60 leading New Zealand businesses whose CEOs have signed a commitment to measure and publicly report their greenhouse gas emissions and work with suppliers to reduce their emissions.
12 Jul 2018 | Skycity
12 Jul 2018 | Spark
12 Jul 2018 | 3R
12 Jul 2018 | Deloitte
12 Jul 2018 | NZ Post
12 Jul 2018 | Vector
12 Jul 2018 | KiwiRail
12 Jul 2018 | Ports of Auckland
12 Jul 2018 | Climate Leaders Coalition